About RADirect


You're busy. Under pressure to find the right solution for your organization at a reasonable price - and quickly. Reliability is critical. So is support. And it goes without saying that choosing the wrong solution would be costly to both you and your business. There's a wealth of information out there, but where to start?

Overwhelmed? Relax. We get it, and we're here to help you sort it all out.

So What Can RADirect Do For You?

  1. Simplify your task. We're here to help make your job easier. That includes helping you drill down to identify the right solution for your application, getting it up and running for you as quickly as possible, and all the steps in between.
  2. Eliminate guesswork. RADirect's team of experienced and knowledgeable systems engineers are available to answer your technical questions, consult onnetwork design, and offer advice to guide you towards the best solution. And if it's not one of ours, we'll tell you that, too (really!).
  3. Share our resources. We've already done the homework, so you can reach a purchasing decision faster. We maintain an updated library of supporting docu ments like case studies, testimonials, product reviews, side-by-side product comparisons, reliability studies, and more. And if we don't already have it, we'll get it for you.
  4. Offer service flexibility. We don't just move boxes. From network design to product installation, maintenance, and post-sales support, you decide how much or how little you want us to do. We'll even perform project management services.
  5. Get it to you quickly and accurately. Whether it's delivery of a price quote, the answer to a question, or the product itself, your dedicated account manager will always go the extra mile to ensure your complete satisfaction.
  6. Make it all risk-free. With a 30-day "No Questions Asked" return policy, you are never locked in.
Most importantly, we can be your trusted partner. It's our long-term relationships with customers that drive the heart of our business. We want to serve your technology needs for years to come, so for us, it's not about taking shortcuts or making a quick buck.

Video (1:35): What Can We Do For You?







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Who We Are



RADirect is the North American direct sales branch of RAD Data Communications, a worldwide leader in network access solutions with more than 25 years experience, 1,000 employees and 2007 sales totaling over $174 million.


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What We Sell


When RADirect was born in 2000, our primary charter was to increase sales and exposure for RAD Data Communications through direct contact with end users. Our success was driven by a unique combination of technical expertise, understanding of the product line, and strong commitment to the company's growth.

Since then, we've evolved and expanded, building upon our success with RAD products. Our portfolio now includes a carefully-selected line of "best-in-breed" products and solutions from other vendors that complement our RAD offerings and help us deliver a more complete solution to customers. And because we've put many of these products to work for us on our own network, we know them inside and out.

Today, in addition to RAD Data Communications' full line of networking access solutions, RADirect proudly offers fiber media converters from FibroLAN, load balancing solutions from Radware, RAID storage solutions from Nexsan, IP SAN solutions from SANRAD, anti-spam appliances from Pineapp, and more.
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Meet Our Systems Engineers


Customers frequently tell us that one of the things they like best about RADirect is the easy access to our team of experienced systems engineers. They've worked in your shoes. They speak your "language". They know our products inside and out. All of which makes them uniquely qualified to help identify the best solution for your application. And they're awfully nice guys!

Get to know a few of the "faces" you might be speaking with:

Steve Miller, Manager, Systems Engineering

Steve has been in the communications and networking
field since 1983. He has extensive experience with a
number of technologies including IP, fiber optics, frame
relay, voice, TDM, xDSL, and more. Steve enjoys riding
his motorcycle and is a NY Giants season ticket holder.

Contact Steve at stevem@rad-direct.com or 201-579-6116


Steve Insdorf, Systems Engineer

Steve has worked in a range of IT roles for more than 11
years, and specializes in storage networking applications
at RADirect. In his off time, you can find him working hard
at “home improvement” or spending time with his family.

Contact Steve at stevei@rad-direct.com or 201-579-6121


Michael Kilkenny, Systems Engineer

Mike has more than 25 years experience in LAN/WAN
systems engineering. He enjoys just about any type of
sport, and will never turn down an opportunity to travel.


Contact Mike at mikek@rad-direct.com or 201-579-6119




About The RAD Group



RAD Data Communications and RADirect are members of The RAD Group, a family of 15 independent companies that develop, manufacture and market solutions for diverse segments of the networking industry. Each company operates independently, without a holding company, but is guided by RAD Group founders under a collective strategic umbrella. Six RAD Group companies are traded on the NASDAQ Stock Market in the United States.

Read more about The RAD Group.
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Where We Are



RADirect's offices are in Mahwah, New Jersey - just one floor below RAD Data Communications' North American headquarters:

RADirect, Inc.
900 Corporate Drive
Mahwah, NJ 07430

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Read Our Blog


Uri Unplugged: The Highs and Lows of Storage and Networking

Our daily interaction with customers gives us a unique perspective on the industry. If you’re facing a particular networking challenge, chances are we’ve already tackled it (and probably more than once). So why not learn from our knowledge and experience?

Named for RADirect president and chief blogger Uri Zilberman, our blog at www.uriunplugged.com covers the highs and lows of storage and networking – and everything in between. Topics include pitfalls to avoid, smart strategies to employ, new technologies to watch, and sometimes more thoughtful opinions on relevant topics we find interesting and intriguing.

Read our blog now.
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Send us your question and we will be happy to reply:

RADirect, Inc.© 2007 All Rights Reserved.